Projects
Illustration Corporation
Officially Launched!
We are now taking illustration work requests of all kinds. Everything from editorial to character design, we can do it. Please take a look at our talented illustrators and give us a ring!
Illustration Corporation
The Journey Show
at Golden Age
The Journey Show explored Bauhaus design theories and applied them to scarves, books, pins, posters, prints and t-shirts. A lesson in marketing art.
Line and Composition
Studies based on The Journey Poster
After making The Journey Poster I started sketching on and photocopying the rejected comps. This is sample of that exploration.
The Journey Poster
Extending the system
To advertise the Journey book (see next case study) we created massive double-sided newsprint broadsheets. We used the principles of the book—3 primary colors and shapes–to create a corresponding system in black and white using line variations to replicate value and form.
The Journey
a book
Squares, circles and triangles are at the core of what makes the industrial world around us. A universal visual language apparent in all things—the tools we use, the fashion we wear, the buildings we live in and the communications we see.
Visionary modernist architects, designers and artists such as Wassily Kandinsky, Piet Mondrian, El Lissitzky, and Josef Albers celebrated both the beauty of form as well as the functional potential hidden within these 3 primary shapes and colors.
The Incredible Journey That is Consciousness invites each reader to interpret a landscape of symmetries, simplicities and geometric structures.
Buy the book
Reviewed by Book By It’s Cover
Blogged at Colour Lovers, Swiss Miss, FPO
Good Luck
with that
Is a friend or family member facing a new life challenge? Don’t be afraid to say “good luck with that.” Hand-letterpressed with love.
$2.50
Ideas on ideas
Works in progress from the good old sketch book.
There are hundreds of pages of ideas, game-changing and hilariously bad, collecting dust in my book shelves. Maybe even thousands. Sometimes it’s great to look back at all the crazy things that get logged.
Cut in Haste
How quickly can I make some custom characters?
I recently rediscovered this set of characters inspired by a friend’s series of illustrations. It’s amazing what gets lost in the archives. So here are some samples of Cut in Haste. Not sure why I went to the extent of creating a lengthy set of ligatures but it was wicked fun.
Jam
New Restaurant, New Identity
Old world meet now. Elegant hand lettering gets cropped by modernism in this logo for Jam, a new Chicago restaurant focused on meticulous food construction in a sleek dining experience. I’m sold.
Chicago Printers Guild
United by my logo.
The Guild unites printers of all types to discuss secrets of the trade, networking and collaboration. I am honored to represent the best printers in town with my logo. It was democratically voted on by my peers, for my peers.
The mark is a nod to the Chicago Fire Department.
Things I Enjoy
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Romano Hanni Books
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Anthony Zinonos Collages
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Yann Mingard photographs
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Unicode characters, ▲
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A set of table legs that can be clamped onto the corners of a board to form a table. Brilliant
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A set of jars and urns that each map the ages of the population in a given country. Beautiful
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mmm. jam.
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Open a banana like a monkey. I can’t believe i’m just now learning this.
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Nice house with unobstructed view of the bathroom.
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A revolution in water, Boxed Water
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Terunobu Fujimori architecture
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About the Author
Well, hello, I didn’t see you there. My name is Alex Fuller. I am a graphic designer currently living in the windiest city, Chicago. I am one of seven partners in the studio/gallery/blog called The Post Family, a co-founder of The Illustration Corporation and a founding member of Ogilvy’s brand design group, 485. I guess you could say my days are quite busy.
I also enjoy playing my guitar, eating healthy gluten-free treats and looking at picture books.
Don’t forget to take deep breaths from your nose and smile.
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Contact me
info@alexfuller.com
773 343 9304 -
Proud member of
AIGA
Chicago Printers Guild
Active Transportation Alliance
The Post Family -
The Incredible Journey
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▲, my other family
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Illustration Corporation
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Hang out with my friends
The Post Family
Chad Kouri
Rod Hunting
Sam Shoots
David Sieren
Simple Scott
Joe Tallarico
Golden Age
Eric Ellis
Illustration Corporation
Sonnenzimmer
Post 27
Plural -
The typeface I use here
Georgia: Designed by Matthew Carter
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Site designed by me
Site built by One
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© 2010 Alex Fuller
That means you can’t steal my ideas. I think you are perfectly capable of being original. Just draw it upside down and backwards.